Honor of Kings is launching exciting in-game events with CHAGEE starting July 19, 2024. This collaboration introduces special products, including a unique Fruit Tea Series and exclusive merchandise such as tote bags and coasters. Players can participate in activities like the Wheel of Fortune, which offers prizes for orders placed via a Mini Program. Additionally, location-based features will host 1V1 competitions at selected malls, combining gaming with social interaction. This partnership not only enhances the gaming experience but also emphasizes community engagement. Future insights into this collaboration hint at even more dynamic developments ahead.
Event Launch Details
The highly anticipated launch of the Honor of Kings in-game events on July 19, 2024, marks a significant collaboration between CHAGEE and the gaming community, introducing a revitalizing Fruit Tea Series that includes the Minty Citrus Jasmine Tea and Citrus Jasmine Tea, along with exclusive merchandise designed to enhance the overall player experience.
This partnership not only serves to engage players but also integrates lifestyle elements into gaming culture. Customers can enjoy exclusive merchandise such as diatomite coasters and tote bags, with a complimentary tote bag offered for purchases exceeding RM40, including one Citrus Jasmine Tea.
Additionally, in-store exclusive cup sleeves will be available with the Fruit Tea series, creating a unique blend of gaming and refreshment that caters to the desires of the gaming community.
Mini Program Activities
From July 19 to July 31, 2024, participants can engage in an exciting Wheel of Fortune activity on the CHAGEE Mini Program, offering a chance to win various prizes that enhance both the gaming and consumer experience.
This initiative not only promotes mini program engagement but also incentivizes users with attractive prize options, including exclusive collaboration merchandise, in-game item codes, and CHAGEE vouchers.
For every order placed through the Mini Program, users receive one spin on the Wheel of Fortune, thereby encouraging continuous interaction.
In addition, the in-game event for Honor of Kings, running from July 22 to 31, allows players to utilize vouchers earned during this period until August 20, 2024, maximizing the excitement and value for participants.
Location-Based Features
Building on the interactive experiences offered through the CHAGEE Mini Program, the implementation of a location-based system (LBS) across 115 CHAGEE outlets enhances participant engagement by providing opportunities to trial fully accessible heroes and selected skins from July 19 to 31.
This strategic use of LBS technology not only elevates user interaction but also fosters a unique gaming synergy between Honor of Kings and CHAGEE.
Participants will have the chance to engage in 1V1 competitions during designated weekends, further incentivizing attendance and community involvement.
Exclusive rewards from both gaming and beverage experiences await those who participate, cultivating an immersive environment that intertwines gaming culture with social activities, thereby enriching the overall experience for fans and gamers alike.
Competition Locations
Numerous locations have been designated for the exciting 1V1 competitions, providing participants with ample opportunities to showcase their skills and compete for exclusive rewards.
Set across prominent venues such as IOI City Mall and Pavilion Bukit Jalil, these competitions not only serve as a platform for participants to refine their competition strategies but also enhance community engagement among gamers.
Each location, hosting matches over two weekends, is strategically chosen to maximize accessibility and participant incentives.
Beyond the thrill of competition, players stand to gain exclusive in-game items and products from CHAGEE, further enriching their experience.
This initiative represents a unique convergence of gaming and social interaction, fostering a vibrant atmosphere for both competitors and spectators.
Statements From Tencent Games
Tencent Games has underscored the significance of its collaboration with CHAGEE, highlighting the blend of gaming and refreshment that enhances the overall experience for players and fans alike.
Eugene Chin, Country Manager for Malaysia, noted the popularity of this partnership, citing several key aspects:
- The innovative game integration with CHAGEE’s products.
- Creating unforgettable experiences through strategic brand collaboration.
- Fostering excitement around the Honor of Kings brand.
- Potential for future partnerships beyond this event.
This initiative not only solidifies Tencent’s commitment to enhancing player engagement but also reflects a growing trend in the gaming industry where cross-industry collaborations pave the way for unique experiences.
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